The wife and I made a trip to NYC recently and amongst all the flashing lights and giant signage, one billboard stood out from the rest. The billboard I’m talking about, seen below, is from the CW‘s show Gossip Girl. The ad depicts two of the main characters in a provocative setting with four bold letters, OMFG.
If you’re not familiar with Internet slang, here’s a definition of OMFG from the Wiktionary. The campaign was designed to promote the return of original episodes on April 21 after the show went dry due to the writers strike.
Religious groups in the US, along with the Parents Television Council, are taking offense at the campaign and speaking out against it. News stations like CNN are reporting on it like mad trying to make something out of nothing.
In my opinion, it was a bold move for CW to use something so over the top, but at the same time it ties in perfectly with the demographic they are trying to reach (its core audience of 12-24-year-olds, which is down an alarming 38%). When they are dealing with a show that barely averages 2 million viewers a week in a country of 300 million, something has to be done to spark the fire.
Bill Brioux from TV Feeds My Family mentions that in repeat shows of GG during the week of April 7-13, GG ranked 12th among CW shows. No statistics yet (that I’ve seen) on how those numbers may have changed as a result of this campaign, but I’ll update if I do find something.
In the end, the campaign doesn’t bother me at all, but it did grab my attention and that of many others. Props to CW for garnering that attention. And as for those upset by the ads, please just let it pass or work harder with your own children. CW doesn’t need to pull their ads or be punished for what they’ve done. That’s what this country is all about and I hate to see people making choices and decisions without input from everyone else.
[Picture from TV Feeds My Family]