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Thoughts from Mike Templeton | Why I'm Supporting Twestival (and Bringing Cleaning Water to Those in Need)
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Mike Templeton is an experienced marketer with a history in building community on the web.

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Why I'm Supporting Twestival (and Bringing Cleaning Water to Those in Need)

Twestival LogoIf you’re not on Twitter you probably haven’t heard of an internationally organized event taking place tomorrow night simultaneously in 175+ cities across the globe. The event is called Twestival and is being organized to bring together Twitter communities for an evening of fun and to raise money and awareness for charity: water.

charity: water is a non-profit that brings clean and safe drinking water to people in developing nations. The organization has been operating since 2006, but a global community of passionate microbloggers has propelled this group to gather worldwide recognition for its efforts.

In September 2008, a group of Twitterers based in London UK decided to organise an event where the local Twitter community could socialize offline; meet the faces behind the avatars, enjoy some entertainment, have a few drinks and tie this in with a food drive and fundraising effort for a local homeless charity.

The bulk of the event was organized in under two weeks, via Twitter and utilized the talents and financial support of the local Twittersphere to make this happen.

Around the world similar stories started appearing of local Twitter communities coming together and taking action for a great cause. Twestival was born out of the idea that if cities were able to collaborate on an international scale, but working from a local level, it could have a spectacular impact.

Seeing how these tight-knit local communities could gather together and tackle seemingly impossible feats in a short amount of time, charity:water saw the Twitter community as an opportunity to help raise awareness to the global crisis they seek to remedy.

People Will Rally Behind a Good Idea

First the idea was born, then volunteers started pouring in. Tony Scott set up Twestival.com and enabled each participating city to set up their own page. Amiando came on board to help event organizers with online RSVP tracking. Mashable partnered to promote the event worldwide. Tipjoy built widgets and organized a channel to raise donations.

The sheer number of people involved in this event and the heart and passion going into all of the planning, organizing and promotion have my jaw dropped on the floor. Many times in today’s society we are plagued with thoughts of how terrible most people are and the newsrooms of the world continue to pummel us with bad news, but the truth is that good-natured people with good intentions DO exist in the world. Twestival is being organized by those people.

Join Us Tomorrow Night and Support Twestival’s Cause

If you’d like to become part of this monumental fundraising event, stop by http://desmoines.twestival.com (or whichever city you are from) for more information. It’s not too late to donate a few bucks and help those in need.

I’ll be at Mars Cafe, 2318 University Ave tomorrow night (Thursday, February 12) and hope to see you there.

If you’re still not convinced, I’ll leave you with a video from the folks at Lava Row about why you should get involved:

2 Responses to “Why I'm Supporting Twestival (and Bringing Cleaning Water to Those in Need)”

  1. Mike, I look forward to seeing you out there!

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