Thoughts on marketing, social media, and web strategy

Mike Templeton is an experienced marketer with a history in building community on the web.

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#dmtweetup Does #uglysweaterparty and Supports a Good Cause

Last night was a unique #dmtweetup event because it was centered around ugly Christmas sweaters and those in need. The event, hosted at Impromptu Studio (@ImpromptuStudio) and sponsored by Olde Maine (@OldeMain) and the Technology Association of Iowa (@TechnologyIowa), was an informal social hour with the goal of donating clothes and household items to a local shelter and providing an outlet for networking for many of the people who have recently lost their jobs in the Des Moines area.

The bulk of those in attendance are all users on Twitter, which makes these types of events even more fun because you get to connect face-to-face with people you normally just talk to online in 140-character bursts. I was able to meet several new people who I’d not yet been introduced to and I made several new connections that I think will lead to great opportunities in the future.

To some people it may seem awfully strange that members of a common website could come together in person and support causes and our community the way #dmtweetup does, but our group is very unique in the way that we operate. Through the common ground and transparency of Twitter, users are able to learn about and be introduced to people they may have never met otherwise. Also, because we have that commonality in Twitter, it gives us all a sense of camaraderie and we go out of our way to support each other. People answer each others questions, pass along job leads, donate to good causes and show their support in any way they can.

It was great to see so many people (and new faces) at last night’s event as it really showed the organic networking power of good people here in Des Moines and a few strings of messages on the web.

Thanks to Dan Welk (@clickphotodm) of Click Photography, Metromix captured a number of photos from last night’s event, including this one of Robby Glazebrook and myself.

ABC5, the first local news station on Twitter (@ABC5_WOI), put together a great video story on the event.

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