The new logo uses the same colors as the previous version, blue and deep red, but the new imagery is much more powerful, in my opinion. The most significant feature is the solid blue bridge, as seen on 235 and south of downtown on MLK. Included within the arch is a simplistic silhoette of the downtown skyline, all tucked neatly above the bold red ‘Des Moines’ text.
The older logo plays into the bridges downtown spanning the Des Moines River and mimics their shape for the large DM initials, chalking up one point for people organizing events and groups with DM (like #dmtweetup) instead of DSM (as the official designation used by the Des Moines International Airport).
Some on Twitter are up in arms over the logo while others suggest the logo has questionable taste, but I see nothing to complain about. As a marketer, it’s often part of my place to pick things apart and always be looking for improvements, but I’m actually very satisfied with the way things turned out.
I agree with Mark Bockenstedt’s comment that “the old one was kinda lame“, and for me it didn’t truly represent the greatness and potential this city has. The old version had more likeness to a website built in 1995 with Microsoft Word, while the new logo speaks to an enriched and vibrant community through its bold use of color and illustration.
Hopefully some of the locals will chime in here with their thoughts, as I feel like this logo release has a bigger impact on marketers and techies like myself than it will on the general public. It would be great to hear some other arguments and viewpoints.