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Thoughts from Mike Templeton | City of Des Moines Launches New Logo
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City of Des Moines Launches New Logo

And I like it. KCCI has the story and the resulting graphic, apparently worked on by a team of various City of Des Moines departments

The new logo uses the same colors as the previous version, blue and deep red, but the new imagery is much more powerful, in my opinion. The most significant feature is the solid blue bridge, as seen on 235 and south of downtown on MLK. Included within the arch is a simplistic silhoette of the downtown skyline, all tucked neatly above the bold red ‘Des Moines’ text.

The older logo plays into the bridges downtown spanning the Des Moines River and mimics their shape for the large DM initials, chalking up one point for people organizing events and groups with DM (like #dmtweetup) instead of DSM (as the official designation used by the Des Moines International Airport).

Some on Twitter are up in arms over the logo while others suggest the logo has questionable taste, but I see nothing to complain about. As a marketer, it’s often part of my place to pick things apart and always be looking for improvements, but I’m actually very satisfied with the way things turned out.

I agree with Mark Bockenstedt’s comment that “the old one was kinda lame“, and for me it didn’t truly represent the greatness and potential this city has. The old version had more likeness to a website built in 1995 with Microsoft Word, while the new logo speaks to an enriched and vibrant community through its bold use of color and illustration.

Hopefully some of the locals will chime in here with their thoughts, as I feel like this logo release has a bigger impact on marketers and techies like myself than it will on the general public. It would be great to hear some other arguments and viewpoints.

4 Responses to “City of Des Moines Launches New Logo”

  1. Kevin says:

    I don't see what people are whining about. Nor do I understand any similarity to anything involved with “Up With People.” They should take a look around at DM-area suburbs who have updated their logo in recent years — Ankeny, Urbandale, and I think even Pleasant Hill's logo recently got a makeover. Altoona got a new logo, but I think it's pretty ugly. So why did we stick with the old bridges logo for so long?I do think there's been a renaissance in Des Moines, particularly downtown. This logo adequately reflects the new Des Moines. We went a REALLY long time with the old logo, and the time has definitely come to retire the old bridges logo.

  2. [...] thoughts on the new logo parallel Mike Templeton’s on many aspects. I love the smooth blue gradient on the arch. The font was an excellent [...]

  3. Shane says:

    Coming from St. Louis, it looks too much like the Arch, especially the way the buildings seem to fall under the arch as they do with respect to height in St. Louis. Still, it sure beats the old one. They should have held a design competition and then a public vote. Or, alternatively, we could just use Sean Johnson's face as our logo, Hi-Vee “winning smile” and all.

  4. [...] Louis or Des Moines? August 20, 2008 at 4:00 am | In life | Tags: des moines, st. louis The new Des Moines city logo looks [...]

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