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Sarah Lacy Stops in Des Moines on User Generated Book Tour

This weekend I attended a book reading event at East Village Books showcasing Silicon Valley reporter Sarah Lacy‘s first book, Once You’re Lucky, Twice You’re Good.

Des Moines was just one of Sarah’s stops on what she has dubbed the User Generated Book Tour (UGBT). Sarah’s inspiration for this tour shines through in her post:

“I’m looking for places that have a thriving entrepreneur scene and a cool indie book store or bar that would sponsor the event. I think this book is an important window into entrepreneurship and I want to discuss it with people who are reading and enjoying it. Isn’t that why I spent a year writing it?”

At the event, Sarah introduced herself and gave a bit of background on herself and her 10 grueling years in the startup trenches of Silicon Valley. Sarah also highlighted her unique relationship with Mark Zuckerburg and other star entrepreneurs she had befriended over the years.

The section of the book that Sarah shared was a snippet from the end of the book that talked about Evan Williams’ travels from Blogger to Odeo to Twitter and the morality of business he dealt with.

Sarah answered several questions from the crowd, including a few from me regarding the impact of transparency in social media, social media as a liability for companies and leaked information and the possibilities that exist in today’s market based on the tools and platforms already available.

After signing through several copies of her book (which I happily purchased and will soon be reading), the #dmtweetup crew took Sarah and her husband Geoff out for one more night on the town at the Royal Mile.

Discussions carried over from EVB to the Royal Mile and everybody had a great time. For me, the best part about Sarah (and Geoff too!) was that they were both so down to Earth and welcoming. For someone who co-hosts shows for Yahoo! and spends her days rubbing shoulders with the tech elite of the country, I felt like she was very approachble and genuinely enjoyed spending time in our town.

Nathan Wright of Lava Row managed to capture some great footage and scored an interview with Sarah, talking about Digg’s rumored takeover and her impressions of Des Moines.

Sarah also recapped her midwest tour on her own blog, giving Omaha and Des Moines props:

“Both cities taught me so much about how the Web is changing entrepreneurship and really people’s lives in unique ways.”

Now that the weekend is gone and the work week is back, I’ve got a fine new book to keep me company. ;)

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