Thoughts on marketing, social media, and web strategy

Mike Templeton is an experienced marketer with a history in building community on the web.

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Defining Your Personal Brand

This article was written for GenerationIowa, your one-stop shop for everything young Iowa.

As consumers and jobseekers spend more time online, it’s only natural for employers to start doing the same. This can be a curse – or a blessing – depending on how well you have defined your personal brand.

First things first, if you do not own the domain for your name (www.firstnamelastname.com), purchase it now. Google and the other search engines love keyword rich domain names, and if you own your name as a domain, that should rank very well when an employer is doing a search on you.

See the rest of the article at GenerationIowa.

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